Committed to Your Financial Freedom


We've never met a practicing physician who performs heart surgery in the morning and then delivers babies in the afternoon. Shouldn't you work with a financial planner who follows the same philosophy?




Just as your patients come to you for your specialized knowledge of medicine, successful physicians rely on Going Financial because we’re dedicated to the financial needs of only one industry – yours.


Founded in 1999 by Houston native John Going, the firm has helped hundreds of medical practitioners and their employees create and maintain financial plans that address their unique, specialized needs.


Going Financial planning financial professionals understand that managing your wealth isn’t easy, and we recognize that no two physicians have identical requirements.


Our specialization and experience equip us to provide you the best available wealth management and asset protection strategies, while staying abreast of cutting-edge opportunities that can be used to your advantage.


We are located across from the YMCA on Augusta Dr, with parking in the front, side, and parking garage.